Ten years ago, I decided to open nkd ( ) because I could see that there was a gap in the market for a chain of high-quality specialist waxing salons, which catered to both women and men. I had previously lived in Brazil, who are world leaders in waxing, and on moving back to the UK saw that there was a real shortage of well-trained beauty therapists and salons who were qualified and truly competent in the delicate art of intimate waxing.
And so nkd was born. We opened our first salon in Nottingham back in 2009 and quickly realised that lashes & brows would complement our wax offering perfectly. In 2015, we relocated to our current, and far larger salon, at 27 Pelham Street and were then thrilled & excited to open our second waxing & specialist beauty salon in the beautiful St Martins Square in Leicester in 2017.
In the decade that we’ve been in business (so far!), we’ve stayed true to our original vision and continue to specialise in just waxing and lashes & brows so as not to dilute our expertise (despite many requests to branch out into other areas of beauty!). During that time, we are immensely proud to have treated thousands of women and men, and to have genuinely made a difference to the way they feel about themselves. You can read some recent customer testimonials here, which I hope will give you a flavour for why our customers keep on coming back again and again to nkd.
Many of our clients are flippant about their reasons for waxing, which we love. Waxing is what we do all day every day which means we’re comfortable waxing the most private of areas without batting an eyelid. But for other customers, excessive hair growth on certain areas of their body is a hugely emotive and sensitive issue, which requires dealing with, with dignity and respect. I’m so proud of my therapists’ ability to confidently and compassionately treat all kinds of clients, whatever their reasons for visiting us, and for making everybody feel welcome, comfortable, and happy in their own skin.
As well as our two salons in Nottingham and Leicester, we also operate a national wax training academy which teaches other therapists and beauty salon owners from across the UK how to wax like the experts do. nkd ( ) the waxing school is endorsed by our wax supplier Perron Rigot, which is based in Paris, France. nkd is the flagship UK Salon Group for Perron Rigot waxes and we feel privileged to use this globally-superior brand of wax for everything we do.
I’m also extremely proud of the many awards and accolades that nkd has gained over the past decade. These include being named Best Boutique Beauty Salon in the Midlands in 2018 (nkd Leicester) and Best Large Beauty Salon in the Midlands in 2016 (nkd Nottingham). You can read more about our award wins here.
We try and give back in our own small way, too. nkd is honoured to be part of the B1G1 Business for Good community. This global business giving initiative aims to create a world full of giving, and works on the basis that if every business transaction that took place – whether this be having a leg wax or buying a cup of coffee - were to trigger something good happening somewhere else in the world, the world would be a better place. You can learn more about the impacts that clients just like you have helped us to create here.
I hope this gives you a feel for what we do, and more importantly why we do what we do at nkd. Please take a look around the rest of our website and know that you can always get in touch ….. etc. etc.
(nkd founder and owner)