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8 Fabulous nkd ( ) Milestones

nkd milestones

It’s that time of year to look back and reminisce. Here’s us since we first opened back in 2009.  We thought we’d share with you nkd’s 8 biggest, most interesting, notable milestones. Enjoy!

Milestone 1 – December 2009: nkd flings open its doors to the great Nottingham public

It was back in a very cold December 2009 when we first opened the doors of our Bridlesmith Walk boutique in Nottingham city centre. At that time, we consisted of a team of just 3, two of whom were part-time. In our first week of trading, we treated a whopping 16 customers, which is less than we’ll probably see before 11am today in Nottingham. Meanwhile, in the whole of the month we saw just 76 customers in total, which is fewer clients than we now treat on an average Friday or Saturday in Nottingham. (We’re relieved to say that we were a bit more on the ball with our pre-launch marketing in Leicester 😉

Milestone 2 – May 2012: nkd opens a concession in House of Fraser’s flagship Glasgow store

Fast-forward 2 ½ years, and we were handpicked by retail giant House of Fraser to open a concession in one of their stores. Unfortunately, the only store they had available at that time was in Glasgow! Not to be deterred, we opened a glossy nkd in the ground-floor beauty hall of this prestigious shop, which is widely considered to be the “Harrods of Scotland”. Unfortunately, nkd ( ) Glasgow didn’t end up being a success for many reasons, but it was, at least, a valuable learning curve!

Milestone 3 – Summer 2012: nkd is named as the flagship UK salon Group for Perron Rigot

Also in 2012, nkd was extremely proud and flattered to be named “Flagship UK Salon Group” for Perron Rigot waxes. When we first started nkd, we were determined to use the best and most advanced depilatory wax available in the world at that time, hence why we chose Perron Rigot. Owned by the French cosmetics house Thalgo and headquartered in Paris, Perron Rigot has almost 40 years’ expertise in depilatory waxing products and more than 20 patents to its name. So imagine our joy when we got made their flagship UK salon group! We now work extremely closely with Perron Rigot UK. They regularly give us new waxes to trial and we run training courses on their behalf. We also carry out their live waxing demos for them on stage each year at the country’s largest beauty trade shows.

Milestone 4 – October 2012: nkd the waxing school launches

Still in 2012 (blimey it was a busy year!), and we opened nkd ( ) the waxing school in a huge training room above our old Bridlesmith Walk salon. From here, we started to teach other beauty therapists and salon owners from the UK the art of advanced waxing. We’ve also run courses from other cities, including Manchester, London and Glasgow. Perron Rigot endorses nkd ( ) the waxing school and we regularly run courses for Perron in London.

Milestone 5 – 2014: A Year of Awards and Accolades

Jumping forward two years to 2014, and we were thrilled to receive some fantastic awards and accolades. First, we were shortlisted as one of Nottingham’s Top 15 Favourite Independent Businesses, which was especially lovely as so many of our lovely clients had voted for us. Second, we were named as “Small Business of the Year” within the Nottingham Evening Post Women in Business Awards, which gained us loads of highly positive press and recognition.

Milestone 6 – April 2015: nkd moves to larger premises on Pelham Street

It was in 2015 that our exciting move to our current Nottingham home of 27 Pelham Street took place. The move from our old Bridlesmith Walk location was driven predominantly by a need for more space, but there was also a feeling that nkd had outgrown its start-up premises in other ways too, and was ready for a step up. And what a step up it was – spanning three floors plus a basement, the new premises has many steps, as our therapists will testify to!

Milestone 7 – B1G1:

This time last year, we were so happy to sign up to become a lifetime partner of Buy One Give One, the social enterprise and non-profit organisation with a mission to create a world that’s full of giving. B1G1 lets SMEs like us (and clients like you) make a difference in extraordinary ways and works on the basis that every time someone does business somewhere in world, this should create something else good happening somewhere else. This means that in the last 11 months, we’ve already been able to trigger over 10,000 positive impacts, which we’re so proud of, and so grateful to you for allowing us to do. You can read more about nkd’s giving activities here (

Milestone 8 – Launch of Leicester:

So last but not least, and arguably our biggest milestone to date, is the launch of nkd ( ) Leicester! We’re so excited to have a beautiful new salon in the heart of the bustling and vibrant city centre that is Leicester, we love it!

Who knows what will happen over the next few years eh…. Watch this space!

About nkd ( )

nkd ( ) exists to empower its clients by making them feel comfortable and confident in their own bodies.

Providing high-quality waxing treatments to men and women in a professional and clean environment, our specialist skills mean that nkd waxes are quicker and cause less discomfort than waxes from generalist beauty salons, which do not typically employ experts. Our friendly team is so knowledgeable that their detailed aftercare advice will ensure you get the best results for weeks after your treatment.

nkd also offers the latest lash and brow treatments from its in-house lash & brow bar with the same level of specialist skill and advice.

nkd – giving our clients the confidence that comes from looking and feeling their very best.

First time waxer and feeling a bit nervous? Got questions but don’t want to call up for the answers?

We have everything you need to know in our brilliant back to basics download pack – click below to get your hands on this jam packed pdf and let us put your mind at rest!

Hair Removal Aftercare
for All Over

Wherever you choose to remove your hair from, and however you choose to remove it, (nkd’s) range of luxurious hair removal aftercare products will leave you & your skin feeling amazing. All over.

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We have everything you need to know in our brilliant back to basics download pack – click below to get your hands on this jam packed pdf and let us put your mind at rest!

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