About nkd

nkd ( ) was founded in 2009 with a very clear mission – to provide high-quality waxing treatments to men and women in a professional and clean environment. We particularly specialise in the delicate art of male and female intimate waxing, so from Brazilians and back waxes to Hollywoods and half-leg waxes, at nkd ( ) waxing we’ve really have seen – and done – it all.

Our first salon was located in Nottingham city centre. We started life in a tiny groundfloor unit in Bridlesmith Walk. In 2015, we moved to our current Nottingham location of 27 Pelham Street, NG1 2ED, which spanning three floors, has given us the space to now have four treatment rooms and four lash & brow bar chairs.

In October 2017, we were thrilled to open a second salon in Leicester city centre. 6 Silver Walk, St Martins Square, LE1 5EW also has the luxury of three floors, in which we house 5 treatment rooms and two lash & brow bar spaces.

So how is nkd different from other salons?

Well, unlike most beauty salons which could be considered jacks of all trades but masters of none, nkd’s waxing therapists devote their entire days to hair removal. Our specialist skills mean that your nkd wax will be quicker, cause you less discomfort and give you better results than waxes from generalist beauty salons, which do not typically employ experts. Furthermore, we’ll make sure that you get the best results for weeks after your treatment thanks to the detailed aftercare advice you will receive from our friendly and knowledgeable therapists.

nkd also offers a range of the latest lash and brow treatments from our in-house lash & brow bar with the same level of specialist skill and advice. These treatments include eyebrow threading, HD Brows, Lash Lifting and lash and & brow tinting.

nkd is extremely proud to be the flagship UK Salon Group for Perron Rigot waxes. You can read more about nkd and Perron Rigot here.

It’s my Body and I’ll Wax if I Want To

We recognise that for many of our clients, having unwanted hair on certain body points is an extremely sensitive and emotive issue. Therefore, while we like to have fun with our business and our branding where we can, we also take the issue of hair removal extremely seriously. We take pride in the sheer professionalism that all of our therapists show and the compassionate, non-judgmental approach every single one of them takes to waxing.

Why should you wax, you may well ask? The answer to that is very simple. It’s your body and you can wax if you want to! You should never wax, on the other hand, because someone else (or society) expects you too. And we’re not going to tell you that having a wax is cleaner, more hygienic, or give you a list of any other reasons why you should have one, because we don’t believe in that stuff.

This means that if you want it absolutely all off, we’ll take it all off. If you want to keep it all on and just have a little tidy up round the sides, that’s cool with us too. If you like your legs hairy and your underarms smooth, we can do that, and if you’ve got no problem with your moustache but want brows to die for, then that’s what we’ll happily provide. And you can rest assured that whatever you have (or haven’t got) going on down there – or anywhere else – and whatever shape, size, gender or type you are, no one at nkd will ever judge, balk or be fazed.

All we want, when all is said and done, is to help make you feel good about yourself.

Awards & accolades

2019: Shortlisted: Employer of the Year

– Professional Beauty Awards 2019 (Winner TBA February 2019)



Midlands Boutique Salon of the Year

2018: Finalist: Nottingham's Favourite Idependent Business

2018: Finalist: “Employer of the Year"

– Professional Beauty Awards 2018

2017: Finalist: “Beauty Salon of the Year Four Rooms or More”

– Professional Beauty Awards 2017

2017: Finalist: “Employer of the Year"

– Professional Beauty Awards 2017

2016: Shortlisted: Nottingham's Favourite Idependent Business



Midlands Large Beauty Salon of the Year

– Professional Beauty Regional Awards

2016: Finalists: “Waxing Therapist of the Year”


2016: Finalist: “Retail Business of the Year”

– Nottingham Post Business Awards

2015: Shortlisted: Nottingham's Favourite Idependent Business

2015: Runner-up: "Entrepreneur of the Year"

– Nottingham Post Women in Business Awards



Team of the Year

Enterprising Women and Integra Inspire Awards



Small Business of the Year

– Nottingham Post Women in Business Awards