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What is a Brazilian Wax?

What is a Brazilian Wax? Well you've asked a direct question so we'll give you a direct answer...

We’re guessing that anyone who needs to ask why a Brazilian wax is called a Brazilian wax has never visited the beautiful shores of Brazil and seen the size and type of bikini bottoms worn by women over there! As the vast majority of the Brazilian population live close to the coast, the Brazilian wax was invented by Brazilians for Brazilians so they can wear their beloved “dental floss” bikinis as they’re also called (!) without fear of showing any stray pubic hairs.

A true Brazilian wax for a woman is where all hair is removed from the labia, perineum and anus. Or to put it another way – from your undercarriage and behind. Only a small amount of hair is left at the front with a Brazilian wax (on top of your pubic bone/on your mons pubis) so you’re not left completely bald (being left completely bald is a Hollywood wax).

The remaining hair that is left with a Brazilian wax is informally referred to as the “landing strip” (due to the rectangular shape that most clients prefer). If you want, we can leave you a triangle of hair instead though. At nkd, we generally measure landing strips in terms of finger widths and we will always ask you how wide you would like the strip before we start to remove the hair from around it (we’d need to know at this stage if you’d prefer a triangle!).


As you might expect, a male Brazilian wax takes much the same form, with all hair removed from the pubic area apart from a landing strip/triangle on the mons pubis. To read about male Brazilian waxes, click here.

Different Salons, Different Interpretations about What’s a Brazilian Wax

The reason we say that a true Brazilian wax is all hair removed from the labia, perineum and anus is because different salons and different beauty therapists can have different interpretations of what is a Brazilian wax. For example, a lot of therapists do not feel comfortable removing hair from your perineum and anus as standard, and instead will either only remove it on your special request or may ask you first whether you want the hair removing from there as well.

At nkd, we understand that this is not a conversation that most clients wish to have and in any case there’s no need to ask the question if the treatment inherently includes it (which it should). Therefore, unless a client specifically tells us that she does not want the hair removing from those areas (in which case we’d generally recommend that a G-String wax may be the more suitable treatment for her), we remove the hair as standard.

How long does a Brazilian wax take?

A standard female Brazilian wax appointment at nkd is 30 minutes long. This allows enough time for you to get unchanged and freshen up at the start of your appointment, and to get dressed again at the end of your appointment. Regular clients who come for a Brazilian wax every 4 – 6 weeks, and as a result have sparse regrowth, may be in and out within 20 minutes.

About nkd ( )

nkd ( ) exists to empower its clients by making them feel comfortable and confident in their own bodies.

Providing high-quality waxing treatments to men and women in a professional and clean environment, our specialist skills mean that nkd waxes are quicker and cause less discomfort than waxes from generalist beauty salons, which do not typically employ experts. Our friendly team is so knowledgeable that their detailed aftercare advice will ensure you get the best results for weeks after your treatment.

nkd also offers the latest lash and brow treatments from its in-house lash & brow bar with the same level of specialist skill and advice.

nkd – giving our clients the confidence that comes from looking and feeling their very best.

First time waxer and feeling a bit nervous? Got questions but don’t want to call up for the answers?

We have everything you need to know in our brilliant back to basics download pack – click below to get your hands on this jam packed pdf and let us put your mind at rest!

Hair Removal Aftercare
for All Over

Wherever you choose to remove your hair from, and however you choose to remove it, (nkd’s) range of luxurious hair removal aftercare products will leave you & your skin feeling amazing. All over.

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Free Download For First Time Waxers

We have everything you need to know in our brilliant back to basics download pack – click below to get your hands on this jam packed pdf and let us put your mind at rest!

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