Brazilian Wax Brings on the Blushes

With the exception of childbirth, there can be few treatments quite as intimate as having a Brazilian or Hollywood wax. Your waxing therapist will get to know you like few others do as she removes hair from the most personal and private of areas. This means that a high level of trust and discretion is vital.

It is perhaps not that much of a surprise, therefore, that many people are simply too embarrassed to ask for the treatment they actually want. This problem is exacerbated by the confusion caused by what actually constitutes certain intimate waxing treatments. For example, while any decent waxing salon will remove all hair from the labia, perineum and anus as standard during a Brazilian or Hollywood wax, some beauty salons seem content with removing hair from the pubic mound, while leaving those harder-to-reach areas untouched. This means that customers are often unsure what they are going to get when asking for a Brazilian, and are too embarrassed to challenge the therapist when they don’t get the service they were hoping for.

The best advice is to find a salon which is upfront about exactly what each treatment involves. Those that are serious about what they do usually have websites that are specifically designed to alleviate any confusion and it’s also a generally good sign if staff are happy to explain all, without any hint of embarrassment. Good therapists would also be advised to check with all first-time customers whether they have had a Brazilian or Hollywood wax before and thus that they know exactly what they are in for.

One expert waxing therapist we spoke to reports that some clients still appear embarrassed when it comes to the part of the treatment where the hair is removed from certain areas, usually from around the back. “Even though they have requested a Brazilian or Hollywood wax, presumably because they want all or almost all of their pubic hair removed, they still appear very shy,” she says. “Of course, there is no reason for them to feel like that. As a specialist waxing boutique, our therapists devote their days to removing hair from every body part, so we have definitely seen it all before.”

Salons offering these treatments can take a number of steps to alleviate any self-consciousness displayed by the client. Most important of all is that all therapists carrying out these treatments are comfortable and confident in what they are doing themselves. It is immediately obvious to the client if the therapist herself feels uneasy, which makes a potentially unnerving situation even worse.

The positions that the client must adopt in order to have all of her hair removed (especially from around the back) also play a part. This is an entirely personal choice. While some clients are more than happy to flip over, other clients prefer to stay on their back and adopt a ‘backward roll’ or knees to chest type pose, which in most cases still allows the therapist to reach the necessary areas. Any skilled therapist will guide you in this process, and talk to you about what makes you feel most comfortable, while still allowing her to do her job and obtain the results that you came in for.

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nkd ( ) exists to empower its clients by making them feel comfortable and confident in their own bodies.

Providing high-quality waxing treatments to men and women in a professional and clean environment, our specialist skills mean that nkd waxes are quicker and cause less discomfort than waxes from generalist beauty salons, which do not typically employ experts. Our friendly team is so knowledgeable that their detailed aftercare advice will ensure you get the best results for weeks after your treatment.

nkd also offers the latest lash and brow treatments from its in-house lash & brow bar with the same level of specialist skill and advice.

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What Our Happy Clients Say

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Wiktoria Cieslik profile picture
Wiktoria Cieslik
17 September 2026
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Really happy with my leg waxing experience! The service was professional, quick, and comfortable. The staff were friendly and attentive, and the results were great. My legs feel smooth and the waxing was done neatly with minimal discomfort. I’d definitely recommend this service and will be coming back again!
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Georgina Thomas
10 September 2026
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Jessica was really professional & lovely. I thought waxing with a new person could be awkward but she made me feel so comfortable and chatted to me to put me at ease which I was very grateful for! She talked me through everything and explained the benefits of waxing. The wax itself was super quick! I don’t think I would go anywhere else now!
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Theresa Warren
4 September 2026
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Came in for my regular appointment, had Layla this time, really friendly and caring, all the girls are, they are professional and great with each person really listening, if like me you are a talker, and they remember you and ask genuine how are you questions, not just how are you? but, hello, did you get that job you were going for? In a more and more online world this personal touch is what stands out with every staff member here. Plus they are all good at their job too. 😄
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Leonie Bell
2 September 2026
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That was definitely my best waxing experience. Layla was really kind and chatty which kept me distracted throughout. They were also playing my fave R&B songs which made the process even better! Booked my next appointment straight away, would definitely recommend.
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Ruth Burke
26 August 2026
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Excellent as always, sarah makes you feel relaxed in an already calm environment. Fabulous treatment and service x
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Skye Günter
5 August 2026
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Always pleased with the service provided by Jessica. She really takes care to do a thorough job and it’s really appreciated. Would highly recommend!
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